Keep Richmond Wild!

July 22, 2026

Richmond isn't just a city. It's a habitat.

It's great blue herons lifting off the James at sunrise. Its canoes drifting past downtown rapids on a Saturday afternoon. It's possums waddling through the alley behind your house at midnight, completely unbothered. The Keep Richmond Wild collection is a tribute to all of it! It’s the wildlife, the waterways, and the wild spirit that makes this city worth protecting.

The Bird Tee

Central Virginia sits along the Atlantic Flyway, one of the busiest migratory corridors in North America. But the birds on this tee aren't just passing through, they live here. They nest in the sycamores along the river, float on the ripples of swan lake, and call from the treetops of Monroe Park at first light.

Each species was illustrated as a tribute to Richmond's parks, forests, and riverfront. Wearing it is a small act of paying attention. It’s your way to say that you love the nature that’s here and you want to keep it.

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The Canoe Tee

There's a moment on the James, like somewhere between the skyline and the sound of water moving over rocks beneath you where it's easy to forget that you're in the middle of a major American city. That's the magic of this river.

Three canoes anchor this design, paired with our signature "Keep Richmond Wild" mark. It's for anyone who's ever put in at Pony Pasture, drifted past Belle Isle, or just stood on the Mayo Bridge watching the current and thought I need to be on that water. The James has shaped Richmond's history, identity, and soul. That’s honestly what makes it the best urban whitewater destination in the country. This tee is for every version of a person who loves the James.

The Cardinal Tee

If there's one bird that feels like home in Virginia, it's the cardinal.

That burst of red against a gray winter sky. The sharp whistle cutting through a quiet morning. The cardinal is Virginia's state bird for good reason. It's bold, and so are Virginians! Once you start noticing the cardinal gliding around the city, you can't stop. The Keep Richmond Wild Cardinal Tee is a timeless tribute to nature and the wild places, right outside your door, that make Richmond feel alive.

The Possum Tee

Let's be honest: the possum doesn't get enough credit.

While everyone else is sleeping, Richmond's possums are out doing the unglamorous work like cleaning up, keeping the ecosystem moving, surviving against all odds with that signature look of complete indifference. They are, in many ways, very Richmond.

The Keep Richmond Wild Possum Tee features a bold possum illustration with classic Richmond lettering and our signature message. It's a celebration of Richmond's most iconic nighttime neighbor and a reminder that the wild of the night are just as important as those we meet during the day.